5 min read
Why We Killed Our 'Viral Score' Feature
We shipped a viral score, watched it quietly poison every decision creators made, and pulled it. Here's what went wrong and what replaced it.
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#viral — posts & field notes for creators
2 posts tagged #viral.
What 'viral' actually means in 2025, why chasing it usually backfires, and the repeatable patterns behind posts that genuinely break out of a niche audience.
What you'll find in these posts
- Why We Killed Our 'Viral Score' Feature — We shipped a viral score, watched it quietly poison every decision creators made, and pulled it. Here's what went wrong and what replaced it.
- Find Viral Content Ideas Without Trend Chasing — Viral is the wrong target. A 4-signal framework for finding content ideas that resonate, repeat, and actually grow your audience.
Below: every post we've published under #viral, newest first. Each one is a short, opinionated read with a clear takeaway you can apply to this week's content. Subscribe above to get new posts in this tag by RSS, Atom, or JSON Feed.